Sweetpotato has always been firmly rooted in the UK reggae, dub and dancehall scenes, which are themselves evolving and influencing new music styles.
Seeding new strains of dub reggae, crossed with modern electronic and bass music and different cultural influences. All varieties of the reggae genus are explored at Sweetpotato Promotions.
At Sweetpotato events we have always spent hours creating a sensory environment in any venue we work at. Not only involving sound and performing artists, but using special lighting, décor and sculpture that is heavily influenced by reggae imagery, tribal art and the natural world. The aim is to create an environment where visitors and performers will enjoy themselves, which will compliment the music and empower cultural and environmental harmony. Raising the publics awareness and acceptance of our global roots culture, in all it’s positive and beautiful influences.